An Optimal
Planning Approach
Campus and facility planning taken together form a distinct discipline founded on a definite approach that borrows from some related disciplines (e.g., architectural and landscape design) and overlaps with others (e.g., academic/strategic planning, and educational theory).
Each of these “donor” disciplines has its own strengths. Each is required at certain stages of the campus development process. The strength of properly executed campus planning is the synthesis of disciplines, enabling institutions to create the uniquely proper campus.
In twenty years of practice, the truest of the truisms I have encountered is that each campus is different and distinct.
While superficially this comes across as an insipid, self-congratulatory statement, its truth can be demonstrated by example. Try to think of two campuses that are alike in all aspects — I firmly believe it is impossible.
Even institutions of similar size, mission, age, region, and resources will be unique and distinctive. History, founding impulse, neighboring land uses, and, most importantly, people guarantee distinctiveness.
The genius of integrated campus planning is that it enables a campus's stewards to ensure, enhance, and optimize campus distinction to advance institutional goals in the most supportive way. None of the other disciplines alone can produce the same results.
Dick Dober's pithy diagram from 1964's Campus Planning illustrates the issue. Planning begins with an institution's mission, vision, academic/strategic plan, history, aspirations and people here identified by the Program block. Campus Design skills are brought to the process to respond to Program needs.
Where the two disciplines overlap and interact is where Planning thrives. I've overlaid the element of Finance to reinforce the idea that an institution's plans need to be guided and informed by its financial planning to maintain relevance and support implementation.

Campus Planning is at once analytical and creative, process-driven and inspiration-guided. Thoughtfully integrated planning recognizes the centrality of mission and program, while realizing the essential contributions of meaningful design thinking responding to the constraints of the built environment.
The diagram suggests the inclusiveness required for developing solid, implementable plans that derive support from an institution's many constituencies. Weaving these three planning strands together into a process that is itself a key outcome of the planning demands specific skills and a well-defined approach that can only be acquired through practice.
Educational institutions should be aware of the critical distinctiveness of this process and the skills, approaches, attitudes, and interests needed to translate its goals into a vision of its future campus.
Just as building design benefits from a preceding phase of facility programming that focuses attention on identifying, rationalizing, quantifying and describing the occupants' functional needs, campus development is greatly enhanced by periodic campus planning that focuses on institutional direction, strategic goals and campus-wide dynamics that no amount of project planning and design alone can achieve.

George Mathey